Exploring U.S. Organic Food Opportunities

The U.S. is a net importer of organic food, and demand for certified organic products represents an opportunity for domestic agricultural businesses. That was one of the main points to come from a conversation I had with Jessy Beckett Parr, Chief Program Officer, California Certified Organic Farmers (CCOF) on this episode of Sustainability Leaders.  

"There is a strong and growing demand for certified organic products here in the United States. It's being driven by Millennials and Gen Z, but it's across all categories of age, demographic, geography," said Parr. "We have the power and the potential in American producers here domestically to meet the demand for organic.”  

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